Found this article by By Samir Balwani. It is older but relevant.
For many companies a Facebook () fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific [...]
October 27th, 2009 | by Christina Warren
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but [...]
September 28th, 2009 | by Adam Ostrow
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter () search and Facebook () search make it easy to see each time someone mentions your company, while third-party applications like TweetDeck () and Seesmic Desktop () allow you [...]
