5 Elements of a Successful Facebook Fan Page

Found this article by By Samir Balwani. It is older but relevant.

For many companies a Facebook () fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific [...]

How to have more productive meetings

A great read by John Cotter from his blog ‘The real Deal’

Post 391 – “Meetings are indispensable when you don’t want to do anything,” according to John Kenneth Galbraith.

Business people often do a lot of work in meetings. And unfortunately, they can take a lot of time without accomplishing much if they’re not managed carefully. The [...]

HOW TO: Measure Social Media ROI

October 27th, 2009 | by Christina Warren

Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but [...]

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